documentary photos by Daniel Donnelly, Bahrain 2017


Facebook & Instagram Strategies, Hacks and Cheats
[1 day lecture or 2 day workshop]

Everybody somehow uses Facebook and Instagram. But most only touch the surface of social media’s potential. It gets more exciting, when you see through the mechanisms of these channels and understand the underlying algorithms. But it also gets more manipulative, where fake accounts, bots and click baits rule as fake news and spammers are always a step ahead of Silicon Valley.

When it comes to social media marketing, many creatives and photographers are tempted to follow that path. But what is ethical and where is the limit? And will cheating really be advantageous? What are the legal alternatives and how effective are they? How do you oversee which digital strategy suits your objectives? And how can you optimise your workflow and increase the reach for your work with a lasting effect?

I will elaborate on the mechanisms of Facebook & Instagram, and introduce the strategic tricks, hacks and cheats. And I will provide ideas to maximise each participant’s potential – through an assessment of their social media profiles.

Since 2001 I have led a double life – as an internationally exhibiting photo artist, as well as a freelance strategist for digital marketing and ad agencies, such as Saatchi & Saatchi, McCann, Scholz & Friends, R/GA, TLGG, Publicis, Webguerillas and Aperto. In this role, I produced the worldwide social media guidelines for Audi, the European Facebook Strategies for LIDL and Milka and the strategies for Opel Switzerland and Swisscom. More about my freelance jobs on

I am thrilled about the opportunity to offer my digital expertise to the photo community, rather than the big brands.

Taught for:
Next Workshop:


  • I have learned a lot in your workshops – thank you!

    Dr. Gabriele Landwehr, Goethe Institut Gulf Region | Bahrain 2017

  • Boris – thank you for a wonderful workshop series. We all learnt so much and hope to welcome you to Bahrain again!

    Melissa Enders-Bhatia, Shaikh Ebrahim Center | Bahrain 2017

    Kenntnisse über Algorithmen, mit denen Informationen kanalisiert werden, gehören zum Grundwissen unserer digitalisierten Lebenswelt. Der Workshop  führt nicht nur verständlich in entsprechende Zusammenhänge ein und macht sie am Beispiel von Facebook und Instagram deutlich, sondern vermittelt auch praktisches Handlungswissen für Nutzerinnen und Nutzer dieser Netzwerke.

    Norbert Steinkamp | Berlin 2017

    mit spannenden Insidertipps, die mir sicher in Zukunft nützlich sein werden … entspannte Atmosphäre und feine Leute … insgesamt fand ich es ein ausgeglichenes Preis / Leistungsverhältnis!  Danke an Boris für das Teilen deines Wissens.

    Rick Maria Eleftheria | Berlin 2017

    Vielen Dank für das Teilen von so viel Insiderwissen. Jetzt weiß ich viel besser worauf es bei Faceboook & Instagram als Fotograf ankommt. Auf jeden Fall zu empfehlen!

    Andy | Berlin 2017